MORE: Saturday provided a last look at Ball in Las Vegas

LAS VEGAS -- Love them, hate them or indifferent, the Big Baller show is going to be a thing in high school basketball until UCLA-bound five-star LaMelo Ball graduates in the spring of 2019. Ball is simultaneously the most popular and most disliked player we have seen during the age of social media, mostly because of the antics of his father Lavar Ball.

By the sheer force of willpower and nonstop marketing, LaMelo and the Big Ballers became a huge storyline over the last weekend in Las Vegas. The closest way I can come to explaining the phenomenon is to imagine what would happen if Justin Beiber were a Grassroots Basketball player.

With over 2 million followers on Instagram and nearly 200,000 on Twitter, a wildly popular NBA playing brother in Lonzo Ball, a father who has much of the media wrapped around his finger, a shoe company in the midst of a launch and a flashy style of play that many struggle to accept, LaMelo Ball has essentially turned into a pop star in sneakers.

Are there some things that get to me about it all? Sure. I do think the playing up to the cameras, constant hype and general circus atmosphere get to be too much. Mostly I worry it will have a negative long-term impact on LaMelo.

So far, he seems to be handling things quite well. He is patient with his fans, he is soft spoken off the floor and even though he doesn’t always shoot the highest percentage, LaMelo puts up huge numbers and appears willing to play anybody at anytime.

I had a chance to speak with the youngest member of the Ball family and his answers about all the attention were short and sweet.

Does he feel pressure?

“No, there’s not any pressure at all,” said Ball “I like (the attention).”

Does he worry about having to give the fans who come out to see him a show and does he ever worry that his father’s words cause him problems?

“Nothing goes through my mind,” said Ball. “I’m just out here hooping is all it is. I don’t care. I just be me and he be him. That’s really it.”

At the end of the day, LaMelo is attracting huge crowds and while I don’t always agree with the methods behind the madness, it’s not for me to plan his future. That’s up to his family and I can’t help but think that there are things much worse than Lavar Ball to spend my time worrying about. As somebody who works in basketball, I’ll never be upset about a greater interest in the game, however it is acquired.

If people don’t like it, that’s their choice and I won’t try to change their minds. But as it stands, the Big Ballers aren’t going anywhere so it’s time to find a way to deal with it.